• Chromatic Prīmes
    What Designers Need to Know About Color, 2016

    University of Texas at Austin
    Diana Witcher
    Carma Gorman, Prof. Jada Schumacher and Dr. Frederick Steiner


  • Color research

    While designers use color intuitively like artists, they also use color instrumentally as a medium and means of communication. Designers today need to understand color theory, color systems, color materials and color management.

  • Chromatic Prīmes

    Design education should teach more about color in practice: color management, color science and color systems used by designers in commerce and industry.
    Full Text [PDF, 11.3 MB]

  • Chromatic Prīmes
    Chromatic Prīmes

    product design
    wood, medium density fiberboard, acrylic sheet, paint, paper, monitor, projector

  • Chromatic Prīmes

    This series demonstrates three essential color theory concepts (simultaneous contrast, perception of value and light mixing) to help designers and design students experience a more complex understanding color.

  • Chromatic Prīmes

    These colored blocks demonstrate simultaneous contrast; a color's appearance changes when surrounded by different colors.  view demo

  • Chromatic Prīmes

    This toy provides acrylic samples, is great for the beach and bath, and demonstrates reflection, transmission and interaction of light with transparent materials.

  • Chromatic Prīmes

    Demonstrates perception of hue and value. Players take turns arranging the marbles from light to dark and check their work on a black and white monitor.

  • Chromatic Prīmes

    This light mixing demonstration shows that red + green = yellow, green + blue = cyan and blue + red = magenta.
    view demo

  • Material Color
    Material Color

    logo & card design

  • Material Color

    These cards help to increase knowledge of color and expand the range of color materials utilized in design production.


  • Material Color

    They may be used to promote creativity, innovation and safety in the design studio.


  • Isamu Noguchi
    Isamu Noguchi's Utopian Landscapes

    University of Wisonsin-Stout Journal of Student Research, 11th Edition, 2012
    Diana Witcher
    Dr. Sarah Deibel and Alex DeArmond

  • Isamu Noguchi Sunken Garden

    Artist and designer Isamu Noguchi was one of the best-known American sculptors of the 1960s. Noguchi created significant works that encompassed product design, set design, playground design, and landscape architecture.

  • Isamu Noguchi Garden Museum

    Many of his designs are unrealized, expressed only in models, however the concepts are groundbreaking and visually stunning.
    Full Text [PDF]

  • Design |

  • Fine Art